If you aren’t a writer by trade, writing content for your social media pages can feel like torture. When it comes to your social media, you want to have a persuasive tone. This can be difficult because people don’t want to be outright sold to. Plus, you need to make your post interesting so it gets likes and retweets. It all seems like an impossible task. Even people that write for a profession can have trouble writing social media content. What is a business owner to do? If you are a small business, you probably don’t have the extra money in your budget to hire a freelance writer. All of those blogs and posts will be coming from you. Here’s some tips about how to write really good social media content that will blow your competition out of the water.
Let The Ideas Flow
One of the first great tips is to just sit and write. Don’t worry about punctuation, proper english or any other rule that the English language has. Just get all of your ideas down in one single session. If it helps, you even can set a timer. If you finish one idea for a social media post, hit return and head right on to your next idea. After you finish, you can go back and reread your ideas. This is when you can focus on editing. It’s easy to get caught up in editing as you write. Before you know it, your great ideas just flew out of your head.
Dumb It Down
Another great tip is to act as though you are writing to a 7th grader. Don’t use big, fancy words. They may be impressive when you are doing business, but you want your writing to be as simple and easy to understand as possible. When you are testing the text you wrote for your social media, the easier it is to read the higher it scores. It may seem like you need to pull out your thesaurus when you are writing for more interesting word combinations. Trust us, that’s the exact opposite of what you need to focus on.
Not Making It About You
Social media is different than other types of advertising. It’s more down to earth, more human. The worst thing is to be stuck in a conversation when someone is just talking all about themselves. This is also true of your social media voice. You need to focus some of your energy on your audience. Ask some questions, sympathize with your customer’s journeys in life. Just as you wouldn’t want to listen to a braggart, people don’t want to listen to you talk only about you.
Eye On The Prize
When you write for social media, you always need to have your purpose in mind. What do you want your reader to do after they read your post or blog? If you want them to buy, call or contact you, make that intent clear when you are writing. Having a button for this action works really well. When it comes to selling, mention an upcoming sale or special offer. People love to be involved in a special event or sale. It connects them easily with your brand.
If you aren’t a writer by trade, writing content for your social media pages can feel like torture.