Your business Twitter account is a great way to reach your audience. Recently, twitter has gained popularity because 83% of world leaders have twitter accounts. This platform has changed over the years. Instead of focusing on followers, businesses should be focusing on engagement. If no one is seeing your tweets, why create them at all? We have some tips that will improve engagement on your twitter account.
Having a lot of twitter followers is great, but you need to engage with them. You need to know when you audience is active. The most popular time for retweets is 3 pm Monday through Friday. Usually people check twitter when they are not working or during their lunch breaks. This is normally before 9 am, at noon and after 5 pm on weekdays. Focus first on posting at these times and checking your engagement levels. After you have a better understanding of your current audience, you can then focus on adding more followers to your twitter account.
You should also focus on posting great content. When you understand your current audience, you want to post relevant content to your twitter account. Your audience should actually want to read your content and share it. One great way to achieve this is through your company’s blog. You can then use your social media accounts to direct people to your blog. This a a great free marketing campaign.
Your twitter account isn’t just about self-promotion. Be sure to share useful and interesting content from other sources. You can start by paying attention to topics that are currently trending. Publish your spin on these news stories. For added creditability, post a link to a source that has already covered the story.
If your content is retweeted, it reaches a much larger audience. If you are linking to outside content, you want to include the author of the content. This increases the chances that they will retweet your content. Its also important to include influencers. These are people with a large following. Include these influencers in your field to increase the impressions you get with your tweets.
In 2016, Twitter began letting you tweet images without it counting against your 140 character limit. This was a huge upgrade for your twitter account. Historically, tweets with images get more clicks and retweets. You can now make your twitter account visually appealing. One thing you cannot do is steal images from the internet. There are plenty of sources for royalty free photos. Photos that you take yourself are usually the most popular. You don’t need to be a professional photographer to take great photos. Put yourself in the shoes of your audience. Take photos of new things that your business is working on. Focus on taking a shot that looks pretty and interesting. This can include a unique angled shot or colorful photo filters.
Hashtags have become a popular trend on twitter. Unfortunately, over the years people have started to overuse them. A good rule of thumb is to use one or two hashtags in a tweet. Take some time to research popular hashtags. This also gives you the information of what keywords are most popular.
If no one is seeing your tweets, why create them at all?