New social media apps appear everyday. Snapchat appeared on the scene in 2011. Over the years, it has become more and more popular. In recent reports, 71% of Generation Z users use snapchat every single day. If you aren’t using snapchat to promote your business, you are missing out on a big demographic. For those that are unfamiliar, snapchat is an app in which photos appear for a maximum of 24 hours. After a chosen time period within this 24 hours, they then disappear. Here’s some tricks for getting snapchat to promote your business.
Posting
Because snapchat posts are only available for a limited amount of time, you want to post often to stay relevant. A good rule to follow is to post once a day. This way, you stay top of mind with your audience. If you post too much, users will be overwhelmed and start skipping over your content.
Marketing Channels
The first steps are to start building followers. Post a link to your new snapchat account on Facebook, Instagram, Twitter and any other social media channels you are currently using. Because snapchat is more of a private network, you will need to let people know that you have an account. This way, you are encouraging and audience that you have already have on your other social media channels.
Promo Codes
Shoppers absolutely love promo codes. Unfortunately, you don’t want to have them run for too long as it can eat into your profits. Because snapchat posts only last for 24 hours, this is a great place to post a promo code for your business. Unless users write down the code, it will only be usable during that 24 hour period. This is also a great way to build your audience. You can advertise across your other social platforms that you are posting a promo code on snapchat that will only be active for 24 hours. This is also a way to measure your engagement on snapchat.
New Products
Snapchat is a great way to build hype for a new product launch. You can post photos of your new product without it staying online forever. A great tactic is to post extreme close ups of your new products to build interest. By the time your product actually launches, your customer base will already know a little bit about it. You can also post on your other social media channels that you will be showing your new product on your snapchat account. This will drive more people to snapchat to get a first peek.
Behind The Scenes
Another great way to use snapchat for your business is to post some photos behind the scenes at your business. This can include a tour of the warehouse or an assembly line in which your products are being made. This gives your customers an exclusive look at your business that they don’t get from your other social media channels. Your audience will feel like it is getting VIP treatment and are more likely to check back to your snapchat account in the future. It’s also a great way to reel in new customers by providing them with access behind the scenes.
71% of Generation Z users use snapchat every single day
