When it comes to digital media, search engine optimization is very important. There are a lot of factors that go towards your SEO ranking. Many people make the mistake of focusing only on keywords in their digital media. These do make a difference in your ranking, but they are not the only thing that is important. In digital media, bounce rates, broken links, pages viewed and outbound links are also factored into your ranking. A very important rule to follow is to try to have your users stay on your website for as long as possible. Search engines reward sites that are user friendly. This means, your digital media is easy to use on all platforms. Your ranking will go up when more pages are viewed or you have repeat visitors.


The actual amount of time a user spends on your site is called “dwell time.” This is a big part of your SEO ranking. By having great content it keeps users on your website for longer. 2,000 words is a good length for your digital media. It’s a general number based on digital media research. But, if your content isn’t important to your audience, this word count doesn’t matter. It does give you the opportunity to use more keywords, feature more links, and have people spending more time reading. Another goal is to aim to have your users bookmark your website in Google chrome. This will improve your SEO ranking.

Load Time

Search engines factor page load time into your SEO ranking. If a page takes too long to load, your will lose viewers and decrease your dwell time. There is a lot of ways to increase your load speed. One of them is to optimize your image sizes. This reduces the file size on your images. Also, you want to reduce the number of plug-ins your site uses. This can really slow down your website. Lastly, minimize page redirects.

Header Tags

Good formatting of your content also helps improve your user experience. No viewer wants to run into a wall of text on your webpage. This starts with using good header tags. It breaks your content into sections, which makes it easier to read. This will keep users on your website longer. If your digital media consists of a WordPress site, its easy to insert header tags from the menu drop down. Be sure to include your keywords in your header tags. This boosts your SEO.


Outbound links are another thing that is important to have in your digital media.  Set up links for authority websites for more in depth information. Linking to well-respected sites helps increase the relevancy of your content. It also signals to Google that your site is trusted because of your association with authority sites. Be organized in how you present your outbound links. Space them sporadically in your website content.


Readability is essential for user readability. People aren’t going to read your website content if its too hard to read or understand. Don’t give you audience a reason to click onto another site instead or yours. Make your content easy to read. This will help your SEO by keeping viewers on your website. There are many free online tools to test readability out there that you can use.


Search engines factor page load time into your SEO ranking.