Color psychology is an important thing to consider when it comes to your brand. If used correctly, it can help your brand be more recognizable as well as attracting new clients. If you aren’t a design professional, it can be difficult to use color psychology to your advantage. Entrepreneurs may not know what colors to choose or how many colors should be included in their branding. You want to use color psychology to your advantage. This includes putting colors together to create a palette that sets your business apart from others. Color can be a powerful communication tool. Did you know that 60% of people are drawn to a message based on just color? We have some basic tips of color psychology that you can apply directly to your business.
Yellow is a color that stands for happiness, positivity and lightheartedness. It is meant to attract attention. Taxis use yellow to stand out from the crowd. In advertising, it normally is used for great price deals. If you are a high end brand, you will want to stick with a light yellow rather than a bright yellow.
The color psychology of blue is seen as trustworthy, dependable and calm. Many banks choose blue because it stands for trust. It’s a very successful color when it comes to fields such as cleanliness, travel and water. If you are a restaurant, you should stay away from using the color blue. It has been shown to be an appetite suppressant.
Green is universally known as the color of nature. It gives feelings of growth, serenity, health and balance. Darker greens are great if your business is in the banking or wealth management fields. Lighter greens have more of a calming effect.
Purple is a color that is associated with mystery, royalty and sophistication. Purple used in combination with black and white is great for high end businesses. The darker shade that you use, the richer it feels.
Red is a very popular color in branding. Some of the big brands that use it are Target, Heinz and CNN. It’s a bold color that we associate with energy, power, passion and strength. It’s very effective in catching the attention of buyers. This is why it is normally used for clearance sales. Red also can raise people’s blood pressure and stimulate appetite. This is why Chick-fil-A, McDonald’s, Chipotle and Pizza Hut all use red in their logos.
Black is a strong color that evokes strong emotions. Its often associated with intelligence. Black also can convey power, elegance and authority. It’s also a color used for funeral homes. If it is used with white in your branding, it can give feelings of sophistication.
Brown is a rich color that gives feelings of depth, simplicity, utility and earthiness. Its often used for construction companies because of its earthy feel. It can also be seen in the logos of law offices because of its simplicity and depth.
Because of the feminine nature of the color pink, its often used for product and services geared toward women. It evokes feelings of innocence, romance and softness. Bright magenta in combination with black is a current popular trend in graphic design.
Did you know that 60% of people are drawn to a message based on just color?