Branding your business is an important step in getting your company to the next level. Developing your branding strategy is just as important as selling your actual product. We have some essential branding tips to help you develop your brand standards and company voice.
Branding research is a must for all businesses. Start by choosing a business that has a strong track record to follow. Starbucks is one of the most successful modern branding stories. Their logo is both recognizable and approachable. They do a great job of managing their social and website content. Also, research other businesses in the same field of work that your company is in, so you can get a feel for their branding as well.
The most successful branding starts with predictability. Maintain consistency with the messages you are giving to your audience. This is how you build character for your brand. Attention spans are very short, so your brand picture should be visible at just a glance.
Make It Personal
Your brand should be a story about you business. The more personal, the better. Tell you audience about why you love the work that you do. Provide your customers with reasons why you can give them the best products and customer service. Your branding should jump out compared to your competitors.
Know Your Industry
You need to become an expert in your field. This means staying up to date on trends, news of industry innovation and following your competitors. You want your business to be the one that comes to mind when a customer is in need. This will bring your brand to be top of mind. You should be sharing information on your social feeds and your email list.
Questioning Your Brand
Sometimes you need to take a step back and look with a critical eye over your branding efforts. Here are some great questions to ask yourself about your brand. Does my brand do what it set out to do? Do ideal clients know about my brand? What do these customers think that your business does? Why would people choose you over your competitors? What exactly do you want your audience to think about you? Its hard to hit a target if you aren’t fully aware of the target.
Asking For Help
There are going to be certain things as a business owner that you are not going to be an expert at. For example, you may not know how to design a logo or how to update your website. Look for some outside agencies or partners to help you with these aspects of your branding journey. Take your time finding the right resources to help you with this avenue. If an agency is too pushy or doesn’t want to know everything about your brand, its time to keep looking for a perfect match. Start by knowing your your branding goals going into meetings and discussions.
Show Your Human Side
Sometimes you just have to forget about business and show your human side. People want to buy from a business they feel really cares about them. Don’t forget to show the world your authentic side.
Developing your branding strategy is just as important as selling your actual product.