When it comes to your branding, there is nothing more important than your logo. It is the face of your company. It’s the most recognizable thing about your business. Do you know what makes a good logo? Many companies aren’t completely sure how their logo effects their branding or what makes a good logo. A great logo doesn’t have to break the bank. Did you know that Twitter only paid $15 for its famous logo? You will need to spend some time considering what you want your logo to say about you. We have some tips for creating the perfect logo.
One of the mistakes people make when they are branding their company is making their logo too complicated. A complex logo can be overwhelming for your audience. You want your customers to be able to glance at your logo and recognize your branding. The most successful and powerful logos are the simplest. For example, Apple, Dell Nike and FedEx all have very simple logos. But, they are the most recognizable. It’s a great idea to consult with a graphic designer before you start the process of designing your logo.
Choosing the colors of your logo is also very important in branding. Different colors elicit different emotions. This could be either positive or negative thing for your company. If you are high energy company you will want to choose red or orange. Good examples or this are Target, Netflix or ESPN. If you want your banding to reflect tranquility and trust, choose the color blue. Some examples of companies that choose blue in their branding are WebMD, Ford and Facebook. Start by writing a list of your company’s core characteristics. You can find color meaning resources online that will help you match to these values.
Branding on social media platforms is really important. You want your logo to be recognizable as a social media thumbnail. If your logo is too complex, it won’t relate well on social media. Some brands create social media specific logos to use. This is a possibility for your company too. But, its better to have consistency in your logo across the board.
The best brands have logos that are unique. Every year, there are different graphic trends for logos. Try to stay away from these trendy designs, they can become dated over time. It may take longer to come up with something unique, but it is worth the extra time. Usually, the first idea someone has for a logo is the most generic. Logos that are the most generic are the ones that could also be chosen for other companies. You don’t want a logo design that is similar to anyone else’s. Start with rough sketches of ideas that fit your brand. The ones that are the most creative and unique are the ones you want to lean toward.
A trap some people fall into is obsessing over every aspect of their logo. While your logo is important in your branding, it is just part of a bigger whole. The content you post online, photos of your product and even the layout of your store are just as important in your logo. Everything will fit together as a whole. Your goal should be to know the insides and out of your business as you begin branding it for the public to see.
You want your customers to be able to glance at your logo and recognize your branding.